We spoke to Simon Denye, tax partner, about his move to DSG following a 25-year career in tax spanning both Big Four and regional firms. He explained why he has made the move to DSG, as well as sharing insights into the future of the tax industry and wider accountancy and advisory sector.

What trends do you think are shaping the future of the industry?

There are several key trends shaping the future of accountancy, specifically the tax industry. Firstly, technology developments and automation are revolutionising how we handle routine tasks, making processes more efficient. AI and machine learning is an extension of this, as tasks are more accessible and completed to a higher standard. I believe blockchain is another technology that will have a profound impact as the system decentralises information, increasing the security of data, such as financial records.

There is also a growing emphasis on sustainable accounting. Firms are increasingly focusing on the environmental impact of their operations and integrating sustainable practices. From my experience this shift meets client demands and helps shaping a more sustainable future for the industry.

What motivated you to join DSG?

The firm’s culture and commitment to adding value in all aspects of its work motivated me to join DSG. The team’s dedication to technical excellence, proactive service and delivering value to clients aligns perfectly with my own professional values. I am confident that given DSG’s culture and commitment to clients, I can contribute to its continued success.

What will you be doing in your role at the firm?

I will be responsible for developing the tax department, supporting the firm in providing excellent service to our clients. I like to get involved in research, giving technical advice, and addressing any reporting issues that arise.

I will lead tax planning and provide advice to our clients, managing and nurturing DSG’s portfolio. Prioritising client needs will be at the forefront of my efforts, alongside supporting my team, from junior to senior staff. Communication, collaboration, and teamwork are paramount to our success, and I will ensure these values are integral to our operations.

What is one piece of advice you would give to someone at the beginning of their career in accountancy?

Communicating is key, including listening and questioning. Only when you have gathered all relevant information are you able to advise a client. Honesty and integrity should be the cornerstone upon which you act. Building strong relationships with all those around you, including colleagues, professionals, and clients, will mean that you gain their trust, and they are more likely to want to work with you.

One great piece of advice I was given: if you are going to email a client then ring them instead. If you are going to ring a client, then go to see them face to face. This signifies the importance of relationships, as accountancy is primarily a people business.